Looking for a great franchise
Based on the success
of it's current service areas and branding strategy,
Bentley's is looking to expand further into the
home services industry across Australia. If you
are interested in joining the Bentley home service
team, we have several options available outlined
1. Buy a currently
established franchise and take over that clientelle.
2. Buy the rights
to a new region in an existing service category,
and develop it up for yourself with Bentley's
3. Present your
case for developing a new service category, and
depending on its viability, become the National
Master Franchisee for that service category.
4. Bring your
existing business into line with Bentley home
trade and increase your marketing capacity.
or teams of people who are interested in Bentley
home services are encouraged to explore the benefits
of working in franchised organisations and should
also be aware of the potential risks if they are
unable to establish enough clientelle to sustain
a lifestyle they choose.
While Bentley is there to provide you support
with advertising, assist with business plans,
pricing and provide supplies,the amount of success
you get will largely depend on your efforts (as
is the case with most franchises).
Most people enter
into franchises for a combination of the following
1. Flexibility of work
hours. Either to get out of 9 to 5 job or to persue
other life goals (study, family, holidays, travel
2. Additional or primary income stream. Some people
buy into multiple franchises for reasons such as
seasonal income, risk reduction, cross-clientelle
compatibility. Others move into franchises for a
second job and maintain their first job until they
build client base.
3. Good solid skills in particular areas and access
to support network for weaker skilled areas. Eg.
Good tradesman with low marketing skills.
4. To become their own boss. They may be sick of
their current employment situation or just after
a career change.
5. To be able to employ others. This leads to a
6. To sell the franchise at a profit. This is also
thecase with a standalone business but a franchise
can often accelerate in growth more rapidly because
the brand recognition and marketing support is being
looked after by a dedicated person/team set up by
An insight into
the Directors experience.
To give my own experience, I was in the public
service writing computer software for reasonable
money. I chose to leave and buy an established
business, 'Bentley Carpet Care and Pest Management'.
After the first 12 months in the business, I had
maintained the sales income as the figures from
the previous owner, which gave me about 20% more
income than in my public service position. On
top of this, my families tax was reduced as I
could offset some of the income into my wifes
name through our family trust. I worked more physically
than my public service position, and the amount
of stress was reduced significantly. I now have
time to pick kids up from school, get to meet
over 500 new people per year and revisit many
of them as repeat customers. Working for myself
allows me to take time off when I wish or work
on weekends if preferred. This enables me the
extra opportunity to be able to buy luxury items
or to have some fun at other times of the year
when the whole family are on holidays.
Since then I have been able to provide work to
other people as the business has grown and I can
now assist other franchisees in developing and
building their own franchises. The other good
thing about franchises we have also discovered
through experience is that it gets people cross-skilled
so that single operator franchisees can take a
holiday in a quiet period and another franchisee
can service their region, and the 2 franchisees
can either reciprocate work by negotiating payment
or time exchange.
Some things to
consider when buying into any franchise:
1. Cost of equipment
2. Cost of Goodwill
3. Size of Territory (population, demographic,
4. Current & future growth of territory
5. Current & future levels of opposition
6. Cost of fees for advertising, royalties, products
Obviously your own personal situation regarding
qualifications, financial situation, and health
are also factors to be considered and there are
many more topics that should be considered before
purchasing a franchises. We recommend that you
research a range of options before deciding if
a Bentley franchise is for you. But if you believe
that you would be committed to servicing clients
at a high level then we will be happy to discuss
a Bentley franchise option that suits your needs.
Bentley Carpet Care & Pest
For further interest or information
regarding franchise opportunities phone Greg on
Note: Bentley's has a reputation for high levels
of service to clients and in order to maintain
this high standard, it reserves the right to refuse
applications for franchises and to revoke franchise
licenses if franchisees are found not to be performing
in accordance with Bentley's customer service
guidelines or within state or federal laws.